This page outlines the keyword research for the Uplift Club website.
The purpose of this research is to identify key phrases that match both the goals of the site and the interests of the target audience. This ensures that our website is relevant and visible to the people we hope to reach — newcomers to Cork who are looking for connection, personal growth, and weekend wellness activities.
Target Audience
Our website targets:
- Young professionals, students, and refugees who recently arrived in Cork
- People who want to meet others and join friendly, health-focused communities
- Individuals interested in yoga, fitness, self-development, and nature retreats
For this keyword research, we focused on the first group:
Newcomers to Cork who are looking to meet people and get involved in local activities.
This group often searches for wellness events, ways to connect socially, and meaningful weekend plans.
Keyword List and Evaluation
Below is a list of 20 keyword phrases relevant to our content. Each keyword is scored using a 2-factor model:
- Relevance – how well the phrase fits with our site’s purpose (1 = low, 5 = high)
- Search Volume (est.) – estimated popularity based on experience and keyword tools (1 = low, 5 = high)
| Keyword | Relevance | Search Volume (est.) |
|---|---|---|
| yoga classes Cork | 5 | 5 |
| fitness meetups Cork | 5 | 4 |
| stretching group Cork | 4 | 3 |
| psychology events Cork | 4 | 3 |
| self development Cork | 5 | 3 |
| what to do in Cork | 5 | 5 |
| weekend activities Cork | 5 | 5 |
| Cork wellness events | 5 | 4 |
| meet new people in Cork | 5 | 5 |
| community yoga Cork | 5 | 4 |
| outdoor fitness Cork | 4 | 3 |
| social fitness Cork | 5 | 3 |
| retreats near Cork | 5 | 4 |
| mindfulness Cork | 4 | 3 |
| Cork group activities | 4 | 4 |
| join a club Cork | 5 | 5 |
| relaxation events Cork | 4 | 3 |
| Cork for newcomers | 5 | 4 |
| how to meet people Cork | 5 | 5 |
| mental health Cork | 5 | 4 |
Selected Key Phrases
After reviewing all the keyword options, the following two phrases were selected as most effective for content optimisation:
- “meet new people in Cork”
- “weekend activities Cork”
These phrases are:
- Highly relevant to our audience (people looking to build social connections and join events)
- Frequently searched, especially by newcomers and students
- Clear, actionable, and easy to include naturally in content and headlines
These keywords will be applied in the Showcase Content (blog post) and across other pages where appropriate, to improve the visibility and findability of our website.
Uplift Community 